They didn’t appreciate the gesture at all. Last August, three agri-food giants were singled out by Bruno Le Maire, who criticized them for not putting their money where their mouths were. the fight against inflation. “There are industrial groups that don’t play the game well (…). I’m thinking of Unilever, I’m thinking of NestléI’m thinking of PepsiCo. These are very large multinationals that have done a little, but not a lot. We’re asking them to do a lot.”said the French Minister of the Economy on August 31 in an interview with France 2’s “13 heures”. It was enough to make these companies jump for joy, as they are still traumatized by the public denunciation that sullied their reputations, and are still holding on to this “name and shame”.

Originating in the Anglo-Saxon world, this practice of “naming and shaming” (the famous “name and shame) consists of publicly naming and shaming behavior deemed reprehensible from a regulatory or ethical point of view, particularly within companies.