It’s not a scam, rest assured, but proof that you have to work hard these days when selling new homes. Developer-constructor Interconstruction is offering its customers the chance to take part in the a prize draw to win a 30-square-meter studio with balcony and parking, valued at 165,000 euros, in Drancy, Seine-Saint-Denis (93). “There’s nothing wrong with two properties“as the company’s campaign humorously puts it.
“When we talk about buying a new apartment, we immediately think of VEFA (vente en l’état futur d’achèvement), buying off-plan, highly technical terms that can be complicated for a huge proportion of the population. You might think that it’s reserved for an elite, or at least for a segment of the population to which you don’t belong. What’s more, buying a property is often a hellish process, involving months of searching for the right property, finding the necessary financing and all the rest. We wanted to have fun with a unusual real estate quiz “explains Antoine Guillorit, Strategic Director of Interconstruction, to the Figaro. And the result is that the campaign is arousing a hint of curiosity.
4 bookings thanks to the competition
Antoine Guillorit is well aware that the competition, which runs until December 31, won’t necessarily trigger many unexpected purchases. However, “potential customers who were hesitating to buy, who were waiting, wondering if it’s the right time, if the rates are right, whether Pinel will be extendedare positioning themselves with this strong offer. It’s a trigger. We’ve had 4 reservations signed in connection with the competition since its launch on November 1.“notes Interconstruction’s strategic director. The developer received 15% more calls last week. “There was a small spike in calls before the November 11 weekend, and another spike in contacts on Tuesday and Wednesday, well above our averages.“says Antoine Guillorit. The competition raises a lot of questions: potential customers wonder if it’s real, and try to find out “where the trick is“even if there’s no trickery.
The lot to be won is a studio in the Cadence program in Drancy, located right in the center of town, with delivery scheduled for the 4th quarter of 2026. The monthly rent for a studio in this town varies between 650 and 800 euros. Why is the developer putting this studio on the market? “I had to identify a lot, so I took the cheapest one in my stock. I couldn’t see myself offering an apartment for 900,000 euros.“reveals Antoine Guillorit, in all transparency. The winner is free to keep the lot, rent it out or resell it at any time. Residents will also benefit from numerous in-building services, such as a shared library and connected parcel boxes.