History has a way of repeating itself. Ten years ago, traditional television was preparing to face the competition from new barbarians. Netflix planted its flag on French soil on September 15, 2024. Since then, it has established itself among more than 10 million of our compatriots. And 283 million worldwide. Following in its wake are Amazon Prime Video, Disney+, Max, Paramount+ and more. have also captured some of consumers’ attention.. But now, these new entrants find themselves challenged.

The proof. According to a recent study by NPA Conseil, based on the Médiamétrie SVOD barometer, the number of daily users of pay video-on-demand platforms fell in the third quarter. In France, 8.1 million people aged 15 and over connected daily to a service such as Netflix, Amazon Prime, Disney+, AppleTV+…”That’s 400,000 fewer than in the same period a year earlier…