A round trip by private jet to deliver a McDonald’s to Germany! Such was the feat boasted by influencer FastGoodCuisine in January 2022. A feat that earned him the wrath of part of his community, prompting him to delete his video. Did this episode make him realize the disastrous impact of his messages on the 6 million Internet users who follow him? Nothing is less certain. He reacted mainly out of fear of damaging his reputation. Questioned by Thomas Wagner, climate popularizer with his website Bon Potethe youtuber never replied. This type of behavior is not as common as it was a few years ago. “Under pressure from public opinion, some content creators are more vigilant.” notes Thomas Wagner. Like Jeremstar (2.4 million followers on Instagram), who, after a series of very immature posts in his early days, ended up deleting some of them, after being called out.

Nothing to worry about…