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This former contestant on the reality show “Les Princes de l’amour 3” failed to indicate “the advertising nature” of “posts, publications and stories” on her various accounts, according to the Répression des Fraudes.
Former reality show contestant Milla Jasmine, a Dubai-based influencer, must “cease” commercial practices deemed deceptive on its Instagram, Tik Tok and Snapchat accounts, said Thursday the French Fraud Control Department (DGCCRF)a department of the French Ministry of the Economy. The Direction départementale de la protection des populations de Paris investigated the practices of a company, Gold Mind FZE, and its director. “known under the pseudonym Milla Jasmine”.and found misleading commercial practices, says the DGCCRF on its website.
In this case, Milla Jasmine, former contestant on the reality show “Les Princes de l’amour 3”broadcast in 2015, did not indicate “advertising character from “posts, publications and stories” on her various accounts, while she received “remuneration or any other consideration from an advertiser”.according to the Direction générale de la concurrence, de la consommation et de la répression des fraudes. “The absence of this indication may lead to the belief (…) that the recommendation is made from the perspective of personal experience rather than that of paid advertising.”which is tantamount to misleading the consumer.
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Administrative injunction
La Répression des Fraudes, which issued an administrative injunction, did not specify which advertiser had paid or offered consideration to the influencer in exchange for publications. In June 2023, Parliament passed a law regulating influencer marketing practices. Several professionals have already been the subject of injunctions or even sanctions.
In April, the DGCCRF revealed in a press release that “nearly half” of the 310 influencers it monitored in 2022 and 2023 were “anomalous”. At the end of these two years of investigations, “35 warnings were issued to influencers whose breaches were isolated. For the most serious and deliberate practices, 81 compliance injunctions were issued, along with 35 criminal prosecutions”.said the department, which reports to the French Ministry of the Economy.