DECRYPTAGE – After two dismal years, new home sales continue to plummet. Major groups are turning their attention to renovation to limit the damage.
The figures are bad. Once again. If we want to be positive, new housing sales in the third quarter of 2024 were down “only” 2.5% year-on-year, to 19165 units, according to figures compiled by the Fédération des promoteurs immobiliers (FPI). But, in reality, the situation remains as catastrophic as ever. “ Individuals buying to occupy homes are slightly more numerous than a year ago, thanks to lower interest rates. “says Pascal Boulanger, President of the FPI. The end of the Pinel scheme (housing sold new with tax benefits) at the end of the year is also driving sales.
Banking establishments are once again offering this product to their customers wishing to reduce their tax liability before December 31. “ Banks ask us to supply them with Pinel apartments for them to sell “, confirms Norbert Fanchon, head of developer Gambetta. It’s a helping hand…