In fifteen years, the Provençal has broken down all the doors of the industry with his solar fashion and olive trees… which he imported ten days ago into his first boutique in New York. From his American dream to the search for an investor, meet the designer.
Friday, October 18, 10 a.m., under the vibrant Manhattan sun, three musicians play jazz in front of the red-brick façade of the former saloon where the Jacquemus boutique has set up store, on the corner of Spring Street. It’s an hour before the opening, and the line stretches down Wooster Street, turns the corner and continues down Broome Street. We give up going any further, unlike Americans, who are never afraid to queue for hours. ” First to arrive at 5 h 30 this morning “says a sales assistant. Among these early risers, Marine, a young Lyonnaise passing through SoHo, brandishes a cardboard box, on which she has written: “ Jacquemus, your vision of joyful fashion resonates with me. I would like to contribute to this creative adventure. Could I give you my CV ? “ The young lady knows her classics: fifteen years earlier, at the age of 19, the Provençal Simon Porte Jacquemus himself forced fate by…
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