ON BOTH SIDES OF THE ATLANTIC (3/3) – As it does every four years, the American presidential campaign is intriguing for its communication methods, which often reflect on our contenders for the Élysée. Young, transgressive and iconoclastic, Emmanuel Macron’s 2017 campaign is inspired by Barack Obama’s winning model deployed nine years earlier.
The one and only time. American presidents traditionally don’t get involved in foreign election campaigns. Except when they feel, with very rare exceptions, that certain ideals are in danger. With just a few days to go before the second round of the 2017 presidential election, which pits the two candidates against each other for the first time, it’s time to get involved. Emmanuel Macron and Marine Le PenBarack Obama decided to support the centrist candidate. The man who a few months earlier had handed over the keys to the White House to Donald Trump finds himself in this young liberal and centrist pretender. Asserting in a video that “France’s success matters to the whole world”, the former U.S. president says on camera “admire the campaign” of the former Minister of the Economy, champion of “progressive values.
As if to pass on the baton, George W. Bush’s successor ended his short speech by saying “Onward!”the name of Emmanuel Macron’s political movement, and “Vive la France!”
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