How Cartier is gaining ground in a sluggish luxury market

DECRYPTAGE – Sales of the jeweler, one of the world’s leading luxury brands, rose by 4% this summer, while most of its rivals are marking time.

Trees may not reach for the sky, but the sturdiest retain their proud appearance when the weather turns cloudy. In a luxury market in upheaval, Cartierthe group’s powerhouse Richemont (Cartier, Van Cleef & Arpels, IWC, Jaeger-LeCoultre, Piaget, Chloé…), confirms that it is one of the most resilient brands in the sector.

In the first six months of the 2024-2025 financial year (ending September), sales of Richemont’s jewelry division, three-quarters of which is generated by Cartier, rose by 4% to over 7 billion euros. While luxury players have almost all experienced a stronger-than-expected slowdown in activity this summerthe king of jewelers maintained its growth rate over the period.

At the same time, Louis Vuitton, the world’s leading luxury brand, saw its sales fall by 5%. Gucci, which has been struggling for several years, plunged by 21%. Only…

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