The small world of watchmaking has been talking about it for almost a year: after having revitalized Breitling since 2017 with brio, Georges Kern In December 2023, Universal Genève, born in 1836, acquired a nugget of the time. Since the 1980s and the quartz crisis, the brand had survived without much conviction. A few days ago, “the couturier of watches”, as it was nicknamed in its golden age, made its rebirth official with the launch of a website and a new range of watches. the revival of its star models from the 1930s to the 1960ssuch as the Tri-Compax and Cabriolet. That’s exactly seventy years after the release of its iconic Polerouter watch, originally ordered from the manufacture by Scandinavian airline SAS in 1954, and first success for a young watch designer, Gérald Genta.

New products inspired, of course, by this heritage are announced for autumn 2026. “On this brand, everything has to be redone, but there’s everything to succeed…