Visit Vendée Globe is indeed an extraordinary sailing race, through the multiple challenges it embodies. Magali Tézenas du Montcel, Managing Director of Sporsora, an association that brings together the main players in the sport’s ecosystem, explains why partners (of the boats or the organization) find themselves at home in this environment.

LE FIGARO. – What are the main reasons why a company decides to sponsor the Vendée Globe?

Magali TEZENAS DU MONTCEL. A number of factors combine to make the Vendée an attractive event for sponsors. First of all, it’s a mythical race, so much so that some people like to call it “the Everest of the seas”; it’s more than just sport, it’s a human adventure, a challenge for heroes. Secondly, the concept is simple to understand: a single-handed, non-stop, unassisted circumnavigation of the globe, with the same…