SURVEY – The sector has succeeded in returning to its pre-Covid attendance levels, thanks in particular to “festivalization”.
Plunging décolleté, chiselled lace, bustier worked with hot-melt glue… The dress in chocolate by couturier Jérôme Blin and Gaël Clavière, pastry chef at Matignon, caused a sensation at the inaugural show of the Salon du chocolatelast week. Not only because of her looks, but also because of her performance on stage, as the chocolate dress metamorphosed before the audience’s very eyes.
After a lightning passage through a heated cabin, the model came to present the dress, which melted on her body, while chocolate scents were diffused throughout the room. The finale was designed to awaken the senses and set the tone for this year’s event, which was expected to attract some 90,000 visitors, its pre-Covid level. “ The magic was there to satisfy an enthusiastic audience “, says Marianne Chandernagor, division director at Comexposium (SIAL, Salon de l’Étudiant, Vinexpo, Silmo…), which last summer acquired the…