New York, US Open qualifying, 1978, the match is interrupted. Chris Evert, starlet with Farrah Fawcett hairdo, in her lace dress. so short as to reveal a frilly bloomer, rakes the backcourt with her lacquered nails. The clasp of diamond bracelethis lucky charm, has broken and there’s no way he can continue to play without it on his wrist. The event took the world by storm… and the Place Vendôme. Amused jewellers dusted off their diamond lines, fetishes of the 1920s, and renamed them “tennis bracelets”. This marketing coup appealed to women who, like the champion, dared to wear their most precious jewels throughout the day and on every occasion. At the time, people liked to wear their diamond rail with Tiffany & Co. or Cartier, the references in the field, alone on the skin. Until the end of the 1990s.

The little black dress of jewelry

Too much worn, too much seen, the bracelet adored by socialites and…