Wearing flocked shirts, changing the points system, Billie Jean King gave her ideas for developing tennis and attracting a younger audience.
She wants to revolutionize her sport for better or for worse… The former women’s tennis legend, Billie Jean Kinggave her ideas for “develop tennis and attract a younger audience”..
129 titles won, including 39 Grand Slams, an undisputed legend for sure, but one with a few reservations about revolutionizing tennis. Interviewed on the sidelines of the competition that bears her name : “Billie Jean King Cup she suggested wearing jerseys or changing the way points are counted.
“I want to make it easy for the fans.”
First, she mentioned wearing jerseys with numbers and players’ names, along the lines of team sports. She also wants the point-counting system to be easier to understand. “I want to make it easy for the fans”she explained. “I think we could do 1-2-3-4 and not 15-15, 30-30. Because what does that mean for a child? If we want 8-, 9-, 10-, 11-, 12-year-olds invested in our sport, we need to make it accessible for them, not 60-year-old fans.”
To conclude, she surely alienated part of the circuit by stigmatizing players who complain about the repetition of matches. “They’ve been doing seasons like this forever, but then they have a month off and they go and play exhibitions. I say to myself: really? You said you needed a rest, so don’t tell me you think the season’s too long, she concluded.