A heavy stock market penalty for JCDecaux despite double-digit growth

JCDecaux street furniture in Cologne, Germany. The Group’s digital offering continues to grow and now represents 38.5% of total business.
JCDecaux

OUR SHARE ADVISORY ON JCDECAUX – The world’s number one outdoor advertising company slumped on the stock market as investors disappointed with the outlook for the end of the year. Which seems harsh.

JCDecaux’s publication for the third quarter of 2024 is, on the face of it, rather good news. The group had, following a very good first half-yearanticipated organic growth of 10% from July to September. It did better, but the new forecast for the last quarter caused the share price to plunge 12% in the session following the announcement.

Quarterly sales thus came to 948.2 million euros, representing gross growth of 10.9% and organic growth of 11.1%. In these latter terms, Street Furniture, the leading business line accounting for 49.4% of billings, grew by 8.8%. Once again, momentum was driven by Transport, with sales up 15.5% to 346.9 million euros, while Billboard grew by 7.9% to 132.7 million euros.

Slowdown anticipated in key markets

The strongest markets were France, which benefited from this summer’s Olympic Games, and the UK, both with double-digit growth. China, still well below its…

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