The clash of words, for less. “ I’ve asked all teams to halve the cost per square metre of store renovations “, the general manager of Casino GroupPhilippe Palazzi, unveiling the broad outlines of a strategic plan to revitalize the company between now and 2028. Since the takeover of the Saint-Etienne-based retailer by the Czech businessman Daniel Kretinsky last March, the CEO is working tirelessly to turn around a group in serious financial difficulty.

Management hopes to achieve “ back to profitability “ in 2026, and annual sales growth of 3.7% between 2024 and 2028. But the equation looks more complicated than expected. No major transformation is envisaged. Philippe Palazzi and his inner circle, operating within a constrained framework, may well have underestimated the deteriorating situation…