Accor’s growth driven by upscale hotels in the third quarter, and then what?

The Sofitel Sydney Wentworth in Australia, one of the group’s luxury hotels, one of the most dynamic categories today.
Accor

OUR SHARE ADVISORY ON ACCOR – The hotel group continues to gain momentum, which is reflected in its share price. But after the Olympic Games, normalization is set to accelerate. It seems time to take profits.

Over the month, the Accor share is one of the few CAC 40 components to be in the green. In fact, only 13 of them rose over the period, including Accor, which gained over 7%. Stock market momentum was bolstered by the better-than-expected third-quarter results.

Sales came to 1.43 billion euros, up 12%. This growth was mainly driven by the Luxury & Lifestyle (LL) division, whose billings rose 18% to 635 million euros, while the Premium, Mid. Eco. division (PME) grew by 7% to 821 million euros.

Best-marketed niches grow fastest

Above all, RevPAR (revenue per available room, a key industry indicator) continues to rise. From July to September, it gained 5.3% to €80. By sector, LL benefited from an improved occupancy rate, with RevPAR up 6.8% to €163, while PME benefited from rate increases, with a 4.7% gain to €66.

Another major area of development…

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