The European Commission opened an investigation after the introduction of this subscription for Internet users who refuse ad targeting. The offer has been revised and corrected.
Facebook and Instagram show Brussels the ropes. Four months after being warned by the European CommissionMeta’s two social networks are introducing changes to their paid subscriptions in Europe and reviewing their ad targeting system.
On July 1, Brussels ruled that the American group was in breach of the Digital Markets Act (DMA), which aims to re-instill competition in the digital economy. As such, Meta faces a maximum fine of $13 billion, or 10% of its annual revenues.
At issue is the introduction by the American group, in November 2023, of an optional paid subscription to Facebook and Instagram. This offer is available to Internet users who refuse to allow their personal data to be captured by Meta in order to display targeted advertising. For a minimum fee of 10 euros per month, the data is not absorbed, and these refusen…
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