DECRYPTAGE – Home delivery, gifts, packaging… Drug dealers no longer hesitate to use the marketing techniques usually seen in the legal trade to sell their products. A sign of the professionalization of drug trafficking in France.
When the codes and know-how of the business world inspire the worst activities. Already marked by numerous transformations, such as uberization and digitalizationthe narcotics market is constantly being reinvented by dealers to attract ever more customers. Even if it means borrowing marketing techniques usually seen in the legal trade.
In October, 18 people found themselves before a judge in Créteil, in the Val-de-Marne region, charged with drug trafficking and counterfeiting. They were accused of imitating the famous packaging and names of food giants to market drugs. The cannabis pouches were sold in packets of “Haribeuh”, “Nutellhash” or “Chitapic”plagiarizing the brands “Haribo”, “Nutella” or “Chocapic”.
This recent case leaves little room for doubt: traffickers have perfectly understood and adopted the codes of classic marketing to make their products attractive. A phenomenon…
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