Let it be known when you buy your ticket: it will be forbidden to take photos or videos during the show. This is because it’s all about maintaining the secrecy of this all-London production. The organizers take great care to ensure that this is the case, and have posted henchmen in the auditorium to remove any offenders. No special privileges, even for Le Figaro who wanted to illustrate this article. When we wanted to know a little more, we were treated to a pseudo-clip that was highly advertising. The process is perfect and very effective: word of mouth works and works hard. ” ABBA travel ABBA voyage” has become THE must-see show, on pain of looking like a nerd. Since the opening, in 2022, of the hall specially designed for the show, 3,000 spectators have flocked there every evening, leaving enthusiastically. It’s a feast for the eyes and ears. And with good reason: never before has such a degree of digital sophistication been achieved: 291 loudspeakers for the sound system, 500 projectors for the lights, moving mirrors above the audience to reflect them, video projections, holograms and an immense 30,000 ledset screen.

And on stage, four look-alikes of the famous ABBA group, who of course sing in playback. The cost of these fireworks? 170 million euros according to the British press. Is it still live entertainment? More like a breathtaking Son et Lumière show. Between dream and reality, memory and futuristic exercise. What remains are the incredible melodies of these four Swedes and the strange impression given by their appearance, all dressed in white, when at the end of the show they come to greet the audience of this show where they were not. If not by interposed avatars.