SURVEY – At the SNCF, in the airline industry or in the agri-food sector, employees are speaking out on social networks to show what goes on behind the scenes of their daily lives or to talk about their company. It’s a dynamic that enables employers to win over a new audience, and even attract new recruits.
Are your employees the next Internet stars? Over the past ten years, the rise of the Internet has social networks led to the arrival ofinfluencers very special. These aces of online communication don’t seek product placement, aren’t paid by brands, and sometimes don’t even try to promote themselves. Their aim: to explain their work and their daily lives. It’s a more or less disinterested approach that helps Internet users better understand the inner workings of a profession or a company.
The son of a railway worker, Wilfried Demaret has railways in his veins. This forty-something ferrovipathe has spent almost a quarter of a century at the SNCF, where he is “train troubleshooter and drives TER trains, without passengers, from region to region, from workshop to workshop, across France. Like all enthusiasts, Wilfried knows all there is to know about his violon d’Ingres, which he began to talk about on his Twitter account, a little…
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